Tasked with creating a hypothetical branding strategy for a pre-existing concept, Oceanic Rhythms is a cultural musical event based in the Cook Islands on the main island of Rarotonga, hosting boat cruises with live bands playing a mix of traditional and modern music with a Polynesian twist. These boat rides also showcase the many whale sightings around the Island, exhibiting the island’s beautiful Sea life, thus the Sea life and musical instrument motifs throughout the visuals.